Tuesday, 17 June 2014

Microsoft Considering Bringing Cortana to Android and iOS Devices

One of the coolest features of Windows Phone 8.1 is the Cortana voice assistant.
While it still has it quirks, updates are flowing in all the time and many have grown to love it. A new interview Search Engine Land conducted with a Windows Phone team member suggests that Microsoft may be looking to bring Cortana over to the other two major mobile platforms, Android and iOS.

While Marcus Ash, the interviewed Microsoft employee, doesn’t explicitly state that Cortana is coming to Android and iOS, he says Microsoft is definitely considering it. Here’s the exact quote:
"We want to scale Cortana internationally and across devices. The Android/iOS question is interesting. We’re asking, would Cortana be as effective if she didn’t have access to the details on your phone? We’re still trying to get Cortana adopted on Windows Phone and figure out what it wants to become there. But we’re actively talking about this.

It’s not too likely that Cortana will take a huge bite out of the market share of Siri and Google Now, its two most major competitors, if it does end up making its way to Android and iOS but this wouldn’t be the first time Microsoft has supported a competitor — Nokia, now part of Microsoft’s Devices group, released the Android-based Nokia X smartphone fairly recently. Because of this previous example, having Cortana on Android and iOS could be logical, but we’re not too convinced Microsoft will do it.
Ash also stated that there are no plans to monetize Cortana with ads just yet, which is good to hear.


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